Master's thesis survey - Evolution of luxury brands and new generations of luxury consumers

Hi everyone!👋

I’m currently a student pursuing a Master’s degree in International Marketing and Business Development.

As part of my thesis, I’m exploring how luxury car brands can evolve to meet the expectations of new generations of consumers, whose values and aspirations differ significantly from those of previous generations.

✨ The luxury sector is undergoing a fascinating transformation, and I’m curious to understand how brands can stay relevant, innovative, and emotionally connected to younger audiences.

📋 I’ve created a short anonymous survey, available in both English and French:

➡️ https://mpltmdsq.forms.app

Your input would be incredibly helpful to my research.

💬 Please feel free to complete it and share it with your network — every response counts!

Thank you so much for your time and support 🙏

I’d love to connect with anyone interested in marketing, luxury, or the future of the automotive industry!

#LuxuryIndustry #MasterThesis #MarketingResearch #GenZ #LuxuryCars #StudentResearch #BrandEvolution #InternationalMarketing #Survey